The conference aims to investigate the impact of the managerial organization and design expertise as key elements of architectural creativity. Since the last decades the most important architecture firms started to count hundreds of employees, having to necessarily structure themselves as real creative companies, managing the interaction between different skills – architects, structural engineers, plant engineers, furniture and product designers, graphic designers, IT experts, model-makers, accountants, legal experts etc. in order to foster their performance and remain competitive in the market. The managerial skills and the fruitful intersection of their internal different competences, can result in innovative design methodologies that will increasingly become crucial factors of the quality and competitiveness of the architecture firms.
The full programme of the event can be downloaded here.
The event will be held online via Zoom, you can register for the sessions at this link.